Traffic Congestion Accelerating thru 2013

According to a recent article in Heavy Duty Trucking (click HERE), “A new report shows traffic congestion in the U.S. increased last year after two consecutive years of declines and is growing faster than the nation’s economy.”

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That report being cited is the 7th Annual Traffic Scorecard Report by a company called INRIX (click HERE).

Why is it important to know that congestion is rising?

  1. indicator of economic recovery
  2. predictor of crash rates (higher congestion should produce more fender-benders)
  3. impact on fuel, idling and lost productivity (from sitting in stalled traffic)
  4. indicator of unemployment trends (when people are unemployed, they’re not commuting to work, but when they accept new jobs much further from home, they commute longer distances in unfamiliar territories)
  5. indicator to the government planners that road capacities need to be monitored and infrastructure improved

TeleMaticsMany of the issues facing fleet operators due to congestion can be addressed through the use of an inexpensive, easy to use, plug-n-play telematics system like the one offered by SafetyFirst (the GO platform from GEOTAB).

With simple reporting, fleets can monitor and adjust their habits to conserve fuel, increase routing efficiency, avoid congestion and increase productivity.  On top of all that, the data can provide additional insights into safety especially when you blend MVR data, past crash data and How’s my driving data into a single behavior profile through our E-DriverFile system.

Have you seen increases in congestion in your area of the country?  If so, how have your operators been coping with the added delays and stress?  Is your company looking to lower fuel spend and increase safety through telematics?

NY State DMV Records

E-DriverFileAccording to a recent article in Heavy Duty Trucking (click HERE), the New York State Department of Motor Vehicles is making additional information available to prosecutors about a driver’s ticket history.

Specifically:

The information will be available for tickets issued during the past 10 years when the original charge was a point bearing violation, a drug or alcohol related offense, or was for aggravated unlicensed operation of a motor vehicle. Currently, only data on convictions is available to prosecutors.

The article in HDT offers this explanation of why this is important:

Many times when a motorist goes to court, the original ticket is pled down to a lesser charge, according to a release. Often this is done because the prosecutor or the Another example of a blended scorecourt is not aware that the driver has a pattern of dangerous driving behaviors. As an example, it is common practice for courts and prosecutors to allow motorists charged with speeding offenses to plead those charges down to lesser offenses such as parking violations.

“By giving prosecutors a more complete story of a person’s driving history, they can make informed decisions and help ensure that potentially dangerous drivers no longer fall through the cracks,” Gov. Cuomo.

In 2010, in town, village, city and district courts, 129,628 speeding charges were pled down from a speeding violation to “parking on pavement.” In 2011, 112,996 such pleas were accepted. Speeding convictions result in anywhere from 3 to 11 points being placed on a license, depending on the miles per hour over the speed limit. If a motorist acquires 11 or more points within 18 months, their license may be suspended by the DMV. However, there are no points associated with a parking on the pavement charge.

Accident AnalysisOften following a tragic crash involving one or more fatalities, the prosecutor’s office may file criminal charges against the commercial operator.  Under this new process, the prosecutors might have more information about the driver’s history of violation activity than the safety director; therefore, it will become more important than ever before for commercial fleet operations to maintain excellent records on their drivers.

FredPoust School bus crashIn the case of Frederick Poust, a commercial school bus driver from Pennsylvania who was convicted of causing a fatality (after being video recorded missing ten stop signs and using both cellphone and MP3 player during the morning trip prior to the crash) the Pennsylvania DMV changed its policies about older violation records which might have prevented the school district from qualifying him as fit to drive (he had a prior fatal crash that did not get reported on his MVR). (Click HERE for article)  The state Representative pushing the change was quoted as saying:

“…if you do a simple Google search you could find out more about what Poust allegedly had done than what you could find out with PennDOT’s record”

Now PA will provide the entire (lifetime) history of violations for school bus drivers so that employers will be better equipped to qualify, train and monitor their drivers.

SUMMARY

Our chief concern, and what was not immediately made clear by the article in HDT, is whether both the fleet manager and the prosecutor’s office will receive the exact same data when an MVR (motor vehicle record) is pulled.

  • If the answer is YES, it would be fair and may actually help prevent crashes by making a more complete picture of past behaviors available to safety directors.  
  • If the answer is NO, then why should employers be “kept in the dark” about events that may be used against employee drivers?

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Using cellphone as GPS Legal in CA

PEDESTRIAN-SIGN2According to the LA Times (click HERE) an appellate court ruled that “…Californians may use a cellphone to look at map applications while driving, even if apps are not hands-free.”

A driver from Fresno, CA had received a ticket for using his phone’s navigation system to find an alternative route around heavy traffic.  He fought the $165 ticket and initially lost his bid to have the ticket dismissed.  Fighting an uphill battle, he managed to get a sympathetic ear in superior court.  From the article:

Attorneys for the state had argued the law, which prohibits “using a wireless telephone unless that telephone is specifically designed and configured to allow hands-free listening and talking,” outlaws any use of a phone that is “hands-on.”

The judges disagreed, writing that such a broad interpretation of the law would lead to “absurd results.”

“Then it would be a statutory violation for a driver to merely look at the telephone’s display,” they wrote in the 18-page opinion. “It would also be a violation to hold the telephone in one’s hand … and look at the time or even merely move it for use as a paperweight.”

Naturally, the key to vigilant driving is to avoid all sorts of distractions like eating, shaving, applying make-up or reading maps, etc.  Distracted driving comes from three basic sources:

  1. Visual Distraction:  anything that takes your eyes off the road while driving
  2. Physical Distraction:  anything that takes your hands off of the wheel while driving
  3. Cognitive Distraction: anything that takes your mind off of your driving duties

EdiscoveryEach of these types of distractions is problematic, and drivers may be distracted to the point of crash by many different things.

The lesson in this instance is that while it may be legal to access apps on a hand held phone because the current law was written before phone apps existed (and was not described clearly to distinguish these as distractions) it doesn’t make it a good idea to fiddle with your hand held phone while driving.

In the same train of thought, it’s not a good idea to let your mind wander by listening to talk radio, but that’s also legal.

Summary

We each share a responsibility to drive with vigilance and discipline.  There may be times when we are distracted momentarily, and sometimes those distractions are necessary (receiving hand signals from a police officer or construction flagger who is directing traffic may distract us from cross traffic, but it’s a matter of juggling our focus appropriately)…..Nonetheless, we should work hard to keep these instances to a bare minimum and keep our focus on the road.

You tell his mommy

Study: Fatal Car Crashes Involving Marijuana Have Tripled « CBS Seattle

drugged driving 2Study: Fatal Car Crashes Involving Marijuana Have Tripled « CBS Seattle.

The American Journal of Epidemiology published a study on drugged driving (click HERE to see full report).  According to the abstract, there is increasing public concern over substance abuse affecting traffic safety results.

The study assessed trends in alcohol and other drugs detected in drivers who were killed within 1 hour of a motor vehicle crash in 6 US states (California, Hawaii, Illinois, New Hampshire, Rhode Island, and West Virginia) that routinely performed toxicological testing on drivers involved in such crashes.  Their findings?

Of the 23,591 drivers studied, 39.7% tested positive for alcohol and 24.8% for other drugs. During the study period, the prevalence of positive results for nonalcohol drugs rose from 16.6% in 1999 to 28.3% in 2010 (Z = −10.19, P < 0.0001), whereas the prevalence of positive results for alcohol remained stable. The most commonly detected nonalcohol drug was cannabinol, the prevalence of which increased from 4.2% in 1999 to 12.2% in 2010 (Z = −13.63, P < 0.0001). The increase in the prevalence of nonalcohol drugs was observed in all age groups and both sexes. These results indicate that nonalcohol drugs, particularly marijuana, are increasingly detected in fatally injured drivers.

In short, fatal car crashes involving pot use have tripled in the U.S. during the study period.

“Currently, one of nine drivers involved in fatal crashes would test positive for marijuana,” Dr. Guohua Li, director of the Center for Injury Epidemiology and Prevention at Columbia, and co-author of the study told HealthDay News.

Other comments and quotes offered in the CBS article included:

“This study shows an alarming increase in driving under the influence of drugs, and, in particular, it shows an increase in driving under the influence of both alcohol and drugs,” Jan Withers, national president of Mothers Against Drunk Driving, added.

“MADD is concerned anytime we hear about an increase in impaired driving, since it’s 100 percent preventable,” Withers said. “When it comes to drugged driving versus drunk driving, the substances may be different but the consequences are the same – needless deaths and injuries.”

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Of course an article that ran in Forbes (click HERE) suggests that the study may have been flawed and that testing for certain chemicals may provide “false positives”:

If “drugged driving” means operating a motor vehicle with any detectable amount of cannabinol in your blood, “drugged driving” inevitably will rise after legalization as consumption rises. But having cannabinol in your blood is not the same as being intoxicated.

Still, driving while impaired in any way endangers yourself and other drivers.  We each have a responsibility for traffic safety results and must be vigilant, sober drivers to continue to see improvements in crash rates.

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Incremental Gains Add Up Over Time

The Tortoise and the Hare is one of Aesop’s Fables.

The story concerns a Hare who ridicules a slow-moving Tortoise and is challenged by the tortoise to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the course. When the Hare awakes however, he finds that his competitor, crawling slowly but steadily, has arrived before him. (Summary from Wikipedia)

“Slow and steady wins the race” is how I’ve heard the moral of the story expressed.  It’s a simple concept for leaders to embrace.   Incremental gains in effectiveness and efficiency may not seem all that important (or glamorous), but as long as you keep improving in small but very steady ways, you’ll soon leave the competition in the dust.

Consider this article titled; “What Would Happen If You improved Everything by 1%: The Science of Marginal Gains” (Click HERE).  The author, James Clear, paints the picture vividly by recalling the efforts of the British cycling team to win the Tour DeFrance:

No British cyclist had ever won the Tour de France, but as the new General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), that’s what Brailsford was asked to do.

His approach was simple.

Brailsford believed in a concept that he referred to as the “aggregation of marginal gains.” He explained it as the “1 percent margin for improvement in everything you do.” His belief was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement.

They started by optimizing the things you might expect: the nutrition of riders, their weekly training program, the ergonomics of the bike seat, and the weight of the tires.

But Brailsford and his team didn’t stop there. They searched for 1 percent improvements in tiny areas that were overlooked by almost everyone else: discovering the pillow that offered the best sleep and taking it with them to hotels, testing for the most effective type of massage gel, and teaching riders the best way to wash their hands to avoid infection. They searched for 1 percent improvements everywhere.

Brailsford believed that if they could successfully execute this strategy, then Team Sky would be in a position to win the Tour de France in five years time.

He was wrong. They won it in three years.

So in business, and in our personal life, small but deterministic changes can lead to bigger and better results.  I think this can be true in safety areas, too.

Large_Trucks_Cover_Front-300x287From the driver’s perspective, habits (productive or risky) develop over time from small choices made and small risks taken which are reinforced as acceptable (i.e. speeding daily without having a crash, using a hand held cell phone repeatedly without a crash, etc.)

These choices (good or bad) either take us to better performance (eating more healthy each day, getting more rest from a consistent sleep schedule, etc.) or lead us towards a bad outcome (crashes due to unchecked risk-taking.)  Driver coaching feedback should get drivers to incrementally change to conform to existing policy.  We’re not suggesting letting them break rules, but consistent monitoring and reinforcement of following the rules may work better than trying to get them to change overnight by means of hours of re-training, etc.

Driver Communication Plans foster two-way discussion about goals and outcomes (results) that can be a valuable tool in getting strong performance (http://safetyismygoal.wordpress.com/2011/03/24/driver-management-communication-plans-part-1/)

smc 1Similarly, from a management standpoint, arriving at a poor BASIC score isn’t (typically) done overnight with one bad event, but over time with holes in the enforcement of policies designed to keep drivers safe, cargo secured, etc.

The discovery that a driver has become a chronic risk taker, or that a management team has developed inappropriate BASIC scores isn’t something that can be changed immediately.  Just as it took time to get to this point, it will take discipline and patience to get everything back on track.

marginal gains

Leveraging your current investment in safety programming (fine tuning for improved performance) is a great place to start.  Details like policy enforcement, training utilization, maximizing vendor relationships, fine tuning management reporting to identify key performance metrics may be mundane, but can yield significant dividends.

You might also consider setting highly tailored, short term objectives related to recent trends in loss (Crash/Injury) activity, and pushing for verified achievement before tackling additional areas of improvement (no one can easily win a wrestling match against an eight-armed octopus — focus and step-wise implementation are important).

TeleMaticsI recently attended a GPS conference where a very large delivery fleet (thousands of trucks ranging from class 3 thru class 8) talked about their success in rolling out telematics.

While they recognized that telematics could help them in hundreds of ways, they focused on one metric to start with and mastered that one thing, then moved on to another until it was mastered also.  Did they “leave money on the table” by not setting multiple goals in multiple areas?  They felt that if they had tried to tackle too many details all at once they might have failed in all areas.  By staying focused and working the incremental gain, they mastered their system and are getting amazing results (with plenty of ROI waiting in the wings, too.)

Communicating each “small win” to the team helps keep them motivated, too.

Slow and steady wins the race.

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Updates on Autonomous Vehicles

While we’ve covered AV’s in the past at the blog site:

We felt that it might be time for a quick update by posting some links to recent articles of interest (and some that are older, but still hold a relevant place in our discussion about safety, risk and insurance).

  1. Connected CarsOne of the most recent articles asks “WIll you ever be able to afford a self-driving car?” (Click HERE) and offers some interesting stats on the real cost to up-fit a vehicle with the needed gear to make it driver-less.  Of course, with mass production, these costs will come down (just like any tech related gear from phones to computers and flat screen televisions), but it’s interesting to consider the economic factors that may push widespread adoption further into the future simply because of cost.
  2. The Military sees the benefit of AV’s to reduce the liklihood of casualties on the battlefield from Improvised Explosive Devices (IED’s) – http://rt.com/usa/driverless-autonomous-vehicles-pentagon-498/
  3. One of the biggest questions on people’s minds seems to be “would widespread use of AV really improve road safety?”  An article from the New York Daily News offers thoughts on this issue - http://www.nydailynews.com/autos/cars-safer-drivers-self-driving-vehicles-eliminate-traffic-accidents-article-1.1595616
  4. Daimler’s CEO feels that AVs could be rolling off the production line by 2025, at least as outlined in this article - http://www.detroitnews.com/article/20140113/AUTO04/301130112
  5. Naturally, we’d all like to know how much we’re going to save on car insurance if we “leave the driving to the vehicle” - http://reviews.cnet.com/8301-13746_7-57422681-48/how-much-will-it-cost-to-insure-an-autonomous-car/  AND  http://www.foxbusiness.com/personal-finance/2012/05/30/will-driverless-cars-cut-your-insurance80-percent

AV trucksLast, but not least, we recognize that AV technology isn’t limited to personal cars and light duty delivery vehicles — some of the most demanding and immediate applications for AV tech falls among the largest vehicles in quarries, mines and off-road trucking.  So what happens when USA’s “truckers” are replaced by radar and laser sighting equipment?  Will there be 80,000 pound, articulated, tractor-trailer rigs running cars off of the highway, or will truck safety results also improve (regardless of who might cause or contribute to crash occurrence)?  Check out this article for a preliminary discussion of these issues –http://www.independent.co.uk/life-style/gadgets-and-tech/features/autonomous-vehicles-how-safe-are-trucks-without-human-drivers-9047546.html

road train automated

AV tech is on it’s way — it’s no longer reserved for Saturday morning cartoons like the Jetson’s flying car, etc.

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Tips from AAA on Mechanical Breakdowns

SafetyZone-Safety GoalAs a follow up to this month’s Ten-Minute Training Topic (on the value of inspecting your vehicle for obvious problems before any trip), we thought we would share this short video from AAA on what to do in the event of a breakdown.

While authored to help instruct drivers of sedans, the tips “work” for light and medium duty trucks, too.

If you’re not certain about your company’s specific policies or procedures, ask your supervisor.

Motorist Observation Reports – What’s the Point?

Another traffic picWhen a motorist calls a safety hotline reporting service, they usually call because they’re emotionally upset by what they’ve witnessed.

However, that statement doesn’t mean that the commercial driver “did something wrong” OR that the motorist “was just trying to get someone in trouble“.  Unfortunately, these assumptions lead to blame setting instead of no-fault coaching designed to reduce risk.

For instance, a motorist travelling in the middle lane (of three) is passed by a large commercial vehicle in the left lane.  The motorist looks at his or her speedometer and realizes they’re already five MPH above the posted limit of 65 (operating at 70 while being passed.)  The motorist is concerned since the commercial vehicle then begins to weave through traffic ahead of them without using signals.

  1. The call is made and the interview concludes with an estimate of the commercial vehicle’s speed being around 80 since they passed the motorist so quickly.  In ALERT CSAreality, the speed of the passing vehicle would be difficult to estimate, but since the motorist did check their own speedometer (at 70 MPH) it’s reasonable to estimate a speed in the 75-80 range.  
  2. In the process of making the report, the motorist is asked where this incident took place, and they cite a mile marker that they’ve just passed (even though the incident took place behind them, perhaps as much as 2-3 miles behind).
  3. Finally, the motorist is asked to leave a contact number and their name in case the safety manager would like to give them a call.  Having just seen a movie the night before about stalkers and such, the motorist is unwilling to give their name for fear that a driver might somehow get their information and harass them.

The report is filed with the motor carrier electronically, within an hour of the phone call.

  1. The motor carrier checks GPS records for the time of the incident and confirms that the vehicle was withing five to ten miles of the approximate location mentioned by the motorist; however,
  2. all of the trucks in that fleet are “governed” to a maximum speed of 70 MPH.  
  3. The manager sees that the report was filed anonymously. 

Critical decision time — is the point of the report to:

  1. set blame and initiate discipline for breach of a safety policy?
  2. offer “no-fault” coaching on safety practices to raise safety awareness, record the report in case subsequent reports are received on this same driver for similar situations?

If the goal is to set blame, then the report is a poor mechanism in this instance since there is an apparent conflict with the report of the speed and the “governor” settings (the manager could investigate to see if the settings have been altered), and the manager doesn’t like to deal with anonymous reports since he/she feels that there is a lack of credibility associated with the report.

However, if the goal is coaching/re-training, then the manager can:

  • have a face to face meeting about safety.  Even if the conversation is something as simple as:  “tire blowouts are caused by under-inflation and high speed operation which heats the sidewalls, tire blow outs are a primary contributor to truck rollovers, & truck rollovers are a key crash type that ends in fatalities not just simple injuries; therefore, you should be very careful to always check tire pressure and stay at or under the posted limit while not impeding traffic.  Additionally, signaling and proper passing technique is important to avoid side swipes and merge/pass collisions.  For CDL holders improper passing is also a disqualifying offense because it is such a serious safety issue”  This conversation would, naturally cover any specific company policies related to pre-trips, speeding and time management (not rushing due to poor planning, etc.)
  • schedule online refresher modules.  Many online programs are available that highlight risk-taking such as speeding, weaving in traffic, etc.  Our programs are focused on the possible consequences of such behavior which doesn’t focus on blame setting, just awareness by asking for a renewed commitment to drive professionally.  Our programs are also kept to 5 to 7 minutes out of respect for your driver and the need to be productive, too.
  • Another example of a blended scorekeep the report on file in case of subsequent reports for similar situations in the future.  Maintaining a file doesn’t have to imply punitive action against the driver, but without records, we’d never know if the driver may be slipping into a repeated pattern of habits.  
  • connect this report with the affected driver’s history of violations and past collisions. This report may be another piece of a complex puzzle indicating a need for management’s compassionate intervention.

Coaching Tips TitleTo ignore the report or delete the report shows the least care and concern for the professional driver — it says that we don’t care enough to offer safety coaching to help minimize the chances of becoming involved in a collision — preferring to wait for a violation (affecting their personal insurance rates, out of pocket fines, etc.) or waiting for an actual crash event to recognize the need to intervene.

Large_Trucks_Cover_Front-300x287The National Transportation Safety Board has previously issued written recommendations over this issue of deleting all anonymous reports.  The NTSB offered their opinion that while the individual report credibility may be called suspect, if subsequent reports of similar nature (anonymous or not) were later received about this same driver for the same (or similar) described habits, then there’s ample justification to provide “no fault” re-training in order to preserve the highest regard and practice of safety awareness within the professional driver population.

Other food for thought from very recent client case studies (past two years)…..

  • One of our clients operates 12,000 trucks.  They installed GPS.  They ignored the GPS alerts about speeding for the first year.  During the second year, all speed alerts (driving more than 80 MPH) came to us to be processed as MOR – none could be deleted, all must end up with coaching offered to the driver.  By the end of the second year, they had decreased GPS speed alerts by 600% (From 1700 down to 174).  This was by “no-fault” coaching instead of discipline and termination.
  • Another client with 450 tractor trailers (over the road trucking) has GPS.  They got 470 reports in the first year on the program (more than one per tractor!) – out of these only five were ‘inaccurate” based on GPS readings for location/speed at time of report – that’s 1% considered inaccurate and all remaining reports were used for coaching.  Their accident frequency has not changed, but severity per claim is “significantly lower” than the prior year and they believe it’s due to the drivers being aware of their surroundings and using the training we’ve provided to modify their habits. Further, the number of reports per month is dropping steadily as drivers modify their habits to be less aggressive as they maintain their productivity through careful route planning and time management.

These are just some of the tips and techniques that we provide to our clients, and the examples above are highly abbreviated versions of what we actually share.

So how about you?  Do you see a Motorist’s Observation as a chance to help a driver be safe or merely a punitive exercise?  

We think that it’s akin to a “near miss” report that’s actionable from a prevention standpoint that helps the driver avoid collisions and stay productive.  

This is based on a dozen+ studies conducted by both fleet managers and insurers who provide the hotline (and monitor the reporting over the shoulder of the enrolled fleet).  Those studies showed 20-35% reductions in frequency and larger savings from severity reductions.  When coupled with automated MVR profiling, GPS alerts and Online Training, the improvements increase.

www.safetyismygoal.com

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Six Strategies for Stronger Safety Culture

EHS Today recently blogged about “Six Strategies for Stronger Safety Culture” (click HERE to see original article)

Their points provided good advice for any sort of safety culture:

1. Accountability

Setting goals and making them visible shows confidence on the part of management. Most importantly, it shows confidence that their employees will take safety seriously enough that they have minimal injuries. Everyone has something at stake when goals are set and managed. If the goals are a management priority, management must find ways to convey that to the people that work for them.

2. Engagement

CoachingWhen you look at companies with low X-mods and a consistent record of minimal injuries, the one trait that seems common to all of them is that the workforce is engaged in the company’s safety program. Employees are involved and participate. They feel like safety is a big part of the job, and there’s no reason to take shortcuts or unnecessary risks. [A strong communication plan would be essential for fleets whose drivers are scattered during a normal workday]

3. Recognition

Recognition in front of peers for a job well done is a definite motivator. To achieve a goal is one thing, but the achievement is not as impactful as when that achievement is recognized publicly. This should be one of the goals of a monthly safety meeting.

4. Motivation

Coaching Tips TitlePart of working hard to accomplish a goal is the payoff that’s expected at the end. When people are motivated to achieve a common goal, positive peer pressure will emerge, and you’ll notice employees encouraging co-workers to wear their PPE, clean a spill or be careful when performing a certain task. Culture tends to move as a group so the positive effects will be felt throughout the workforce and entire organization.

5. Appreciation

This one is a difference maker. It’s an easy one to overlook, but I can’t stress its importance enough. The No. 1 reason that people leave a job for another job is because they do not feel appreciated. 

6. Credibility

smc 1The final driver on our list is management credibility. We all have seen companies where management wishes there weren’t any injuries, but doesn’t respond immediately to reported hazards. Everything management does in regard to safety is a kind of proof statement. Workers don’t have to consciously know what actions are taken or not taken, but inconsistencies are noticed and a general attitude is established. That attitude typically is a direct reflection of the attitude that workers perceive management has toward safety.

These are only highlights from the report, but there’s a clear underlying message that communication, consistency, and clear goals/expectations are important to the process and the culture.  Getting everyone moving in the same direction can be a challenge, but building momentum and keeping focused are also important to getting strong results.

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Driver Safety Hotline – Dealing with Reports

cropped-decal-ate-truck.jpgOne of the most often asked questions from safety managers is “what am I supposed to do with a driver who has received a Motorist Observation Report?”

Blended Risk ScoreFor many, the assumption is that a report = disciplinary action, blame setting, arguments and confrontations that lead to sulky drivers and higher turnover.

However, that’s never what we had in mind (despite our competitors ingraining that ‘mentality’ into their fleet customers over the past three decades)….

The goal of a safety hotline is to increase safety results, not punish drivers.  

Unfortunately, many supervisors have never had training or education on “how to coach/counsel” for improved habits and to motivate drivers to seek a better level of safety awareness.  The other issue is often a lack of tools in the tool kit to help drivers.

Another traffic picFor example, when we send a report we not only provide as much detail as possible (taking a paragraph or two to describe what happened) but we also use a tactic called “polite interrogation” of the motorist.  This sounds horrible, but we’re working on behalf of the commercial driver, not the caller.  Therefore, we ask open ended questions instead of trying to simply fill out a checklist.  We have a few other tricks of the trade to help vet these calls, but a good artist never reveals all of their secrets.

Next, we have our computer system attach one-page safety fact sheets to reports which match the specific habit types listed on the report (i.e. tailgating, swerving in traffic, running red lights, etc.)  The driver reads these sheets and signs/dates the bottom of the form to document at least minimal training has been provided.

We send a link to a supervisory video program on how to conduct proactive, cooperative coaching sessions.  This includes role play scenarios on the most common issues presented by drivers.

Additionally, our reports “recommend” specific 5 to 7 minute remedial, online, interactive training courses with “one-click” ordering of multiple courses (one course for each key habit issue) so that drivers get the training they need the most based on actual observations.  Some vendors limit you to picking the most egregious habit (can only assign one course—and their courses average 37 to 42 minutes long apiece—YIKES, talk about mind-numbing disrespect of a professional driver and a waste of time, energy and resource)

Driver Safety Cycles

Summary

Our program isn’t about pointing fingers, setting blame or yelling at drivers.

Our program is a DRIVER EDUCATION program that happens to use stickers as a triggering agent to identify who needs the MOST URGENT attention on SPECIFIC TOPICS, right now, BEFORE a crash or moving violation happen.

Our goal is to help supervisors focus on the few drivers who just need a little “course correction” before they’re off the rails.  This is prevention at it’s best. 

Other food for thought from very recent client case studies (past two years)…..

  • One of our clients operates 12,000 trucks.  They installed GPS.  Their GPS provider had no mechanism for them to translate the data into actionable follow ups with individual drivers.  During the second year, all excessive speed alerts (driving more than a set maximum threshold) came to us to be processed as Motorist Observation Reports (to use our coaching process.)  Since the rule was that none of these could be deleted, each incident must end up with coaching offered to the driver.  Net results?  By the end of the second year, they had decreased GPS speed alerts by 600% (From 1700 down to 174).  This was by “no-fault” coaching instead of discipline and termination – result was curbing behavior while increasing tenure.
  • Another client with 450 tractor trailers (over the road trucking) has GPS.  They got 470 hotline calls (motorist observation reports) in the first year on the program (more than one per tractor!) – out of these, ONLY five were ‘inaccurate” based on GPS readings for location/speed at time of report – that’s only 1% considered inaccurate and all remaining reports were used for coaching.  Their accident frequency has stayed about the same; however, severity per claim is “significantly lower” than the prior year and they believe it’s due to the drivers being aware of their surroundings and using the training we’ve provided to modify their habits.

SafetyFirst