Rear-End Collisions

NAFA FS 4 2014In the April, 2014 issue of “Fleet Solutions” (a publication from the National Association of Fleet Administrators (NAFA)) the topic of rear-end collisions was closely examined.

In most cases, the driver who contributed to the crash wished he/she had “just one more second” to react and avoid the collision.

“You want to teach something in terms of prevention that is much more addressed to the holistic fact that there are many, many things you can do that can help prevent crashes,” explained Paul Farrell, CEO of SafetyFirst Systems, LLC

Indeed, there are many options to get drivers focused on their duty – – from showing them the potential consequences of distracted driving to explaining why the company policy is written as it is (to protect the employee and the company) to using technology that actually alerts the driver of impending collisions.

Simply stacking driver education course upon education course is likely to lead to numbed and bored drivers who fail to incorporate the lessons into their daily habits — we need a smarter approach that respects the driver, asks for a real commitment and plainly shows them the consequences of making the wrong choice or taking one too many risks.

Again, more training isn’t the answer, but the “right” training may be the answer.  One online training provider boasts 400 titles on fleet safety alone — at their average course length that’s 280+ HOURS (or almost 38 business DAYS) of content.  Yet, their clients do not have the time to take advantage of those courses, nor do they typically see a material decline in collisions — because it’s not just about VOLUME or DURATION — it’s about a tailored, thoughtful approach to changing habits:

  1. Driver qualification (MVR review and scoring)
  2. Driver performance monitoring (GPS/Telematics/How’s My Driving)
  3. Driver Coaching on spot issues as they occur
  4. Escalated Coaching on recurring issues with short refresher courses (online)
  5. Building a culture of “safety awareness” within your organization through monthly reminders, payroll stuffers, posters, micro-messaging (starting meetings with a safety reflection)
  6. Investigation of post-collision data to learn lessons, share insights, benchmark with peers and monitor trends in rates

Take time to check out the original article at NAFA’s web site or by Clicking HERE

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