Telematics in Non-Trucking Markets

The use of telematics to help manage fleet operations has been growing over the past thirty years for several reasons:

  1. The cost of the systems has been decreasing
  2. Long term contracts have given way to month-to-month packages (allowing easier upgrade paths as technology improves)
  3. The amount of valuable data developed by the “typical” system has been increasing
  4. Early adopters (aka “pioneers”) have worked out the “snafus” and overcome initial obstacles thru trial and error
  5. Case studies have evolved from “sales pitch stories” to helpful, detailed accounts of how peer fleets are using the data to modify their operations for improved efficiency and effectiveness
  6. Management reporting has evolved from simple “data dumps” to dashboards and metrics that help managers understand the trends more clearly
  7. Specialty applications for targeted niche markets are becoming affordable as simple “add-ons” instead of fully customized adventures
  8. More industry segments that use “wheels” in their daily operations are identifying ways that telematics packages can help them streamline and enhance their daily practices.

While Over-The-Road truckers were the main group of early adopters, many other types of commercial fleets are expected to eclipse this segment in the next five to ten years:

  • Municipalities (to track completed operations like plowing, salting, trash collection, etc)
  • Taxi/Limo/Bus operations (to integrate into consumer apps that enable automated pick up requests, routing, peak equipment utilization, etc.)
  • Construction fleets (to locate equipment and manage the distribution from job site to job site, etc.)
  • Local delivery operations (to take advantage of the pioneering work of the long-haul fleet experience)
  • Service Industries (to keep consumers happy with on-time arrivals, updates on wait times, etc.)

Even school bus fleets are seeing tremendous benefits for issues like accounting for student pickups and drop offs, bus ETA, wait times, etc.

It can be difficult to accurately estimate the number of fleets using telematics as there are different ways to count “active use” — it could mean “has a fleet ever installed a single unit”? Or it could mean “has a fleet installed a test group of units”?

Regardless, most estimates place 1 in 5 fleets having tested or deployed telematics in some format (whether testing of a handful of units or something greater).

The benefits and applications of telematics are many.  To summarize these efficiently, we echo the “four pillar” concept that we’ve learned from GeoTab:

  1. Compliance – telematics can provide electronic logging of hours of service, and can prove your fleet’s movements with accurate time/location mapping (and we can integrate data into our E-DriverFile platform for efficient data management, too)
  2. Fleet – fuel economy, idle reduction, remote diagnosis of engine details, and equipment utilization are key to most operations
  3. Safety – driver behaviors in the form of aggressive driving and overt risk taking can be monitored and used to trigger appropriate coaching and educational programs (and our integration of Training and MVR solutions can maximize the GPS data value in both identifying and addressing risky behaviors)
  4. Productivity – knowing when your drivers go off route, backtrack to missed stops or simply dawdle at lunch time can increase your productivity immediately.

From the earliest satellite platforms that cost thousands of dollars per truck to implement and maintain to today’s “plug and play” packages that start around $35-$40 per vehicle per month, your fleet can benefit from telematics applications.

The key concerns are typically identified as cost, ease of installation, ease of use, driver acceptance, quality of reporting and avoiding “hidden charges”, but all of that comes from selecting a partner who provides trustworthy service, supports your team, helps with analysis and can integrate your data into additional portals for enhanced reporting.

SafetyFirst has decades of experience in driver safety programming, and we’ve been integrating telematics data into our existing programs since 2001 as a data aggregator for enhanced reporting.  We have the “know how” and the “can-do” attitude to support your expansion into telematics.

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