The Increasing Urgency of Driver Safety

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Despite crash rates falling to record lows during the recent economic recession, crashes continue to exact a toll on families and businesses.  Consider these factors:

  • The largest spike in fatal crashes ever recorded by NHTSA happened during the first six months of 2012 (click HERE for summary)
  • While crashes lessened for the remainder of 2012, the year end summary showed an increase over prior years (click HERE)
  • During 2013, early indicators showed millions of injuries from Motor Vehicle Crashes resulting in nearly 32,500 deaths.
  • According to the National Council on Compensation Insurance (NCCI), the most costly, lost-time worker’s compensation claims (by cause of injury) are from MVCs at an average of $65,875 per claim. (Click HERE for summary)
  • The Federal Motor Carrier Safety Administration (FMCSA) released a press release that the current minimum insurance requirements for the trucking industry are inadequate based on several factors including average medical treatment costs which have grown at a rate far above the standard consumer price index (Click HERE for additional insights).
  • The FMCSA’s “CSA model” is used to rate each fleet’s regulatory compliance ranking.  FMCSA’s use of the model has resulted in: company shutdowns; enforcement actions/interventions; and an increased sense of urgency among fleet operators to increase their compliance status. Unfortunately, skepticism remains high that this model is failing to have a direct, positive affect on crashes (click HERE)

Considering these factors, many fleet operators (in non-trucking business segments, especially) have been investing in driver safety tools, processes and procedures.  The most frequently asked question raised by professionals concerned about safety has been; “What else can I do to avoid crashes?

Most MVCs are due to a driver’s choices, attitude, and risk taking (click HERE) as determined by a study of about 500,000 driver records. MVCs are not due to a lack of qualification, skill or knowledge about how to drive.  Most drivers are appropriately qualified to at least minimum standards and “know” how to safely operate their equipment. Unfortunately, some become complacent in their safety vigilance, while others may be distracted while driving or suffer some form of impairment (i.e. drugs, drinks, fatigue, illness, etc.).

The real safety challenge presented to managers is monitoring drivers for:

  • compliance with company safety policies
  • compliance with local traffic safety laws
  • compliance with pertinent regulations (i.e. State or Federal)
  • proper driving techniques that minimize risk of becoming involved in a crash (not otherwise governed by policies, laws or regulations)

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The real challenge facing safety professionals is getting and understanding “information” about driver compliance so appropriate action can be taken to “coach” drivers back into compliance before their “behavior” leads to a crash.

In a recent American Transportation Research Institute (ATRI) study (click HERE), an insightful conclusion was summed up like this:

“By becoming aware of problem behaviors, carriers and enforcement agencies are able to address those issues prior to them leading to serious consequences. The converse is also true, however, as lower priority behaviors, if ignored, may begin to play an increasing role in crash involvement.” 

In other words, if you take the time to look for behavioral issues and do something about them, you can directly influence your crash rates.  Similarly, if you ignore behaviors deemed to be a “low priority” such as failing to use turn signals, they can develop into habits increasing the chances of being involved in a crash.

Safety Management Systems for Driver Monitoring

SafetyFirst’s approach to help our clients is to teach supervisors how to intervene with “at-risk” drivers in a compassionate way (Click HERE for a full article).  We help them develop data inputs, understand algorithms to interpret data, and provide turn-key solutions to put safety first in the attitudes of their drivers.

  1. Insights into a driver’s compliance with safety policies, rules & laws and vigilant, safe driving are developed through:
    1. Safety Hotline Reporting 
    2. MVR Scoring
    3. GPS/TeleMatics Exceptions
    4. Other “agnostic” or “third-party” mechanisms or data inputs (i.e. FMCSA data, video event recorders, etc.)
  2. These insights are funneled into our “E-DriverFile” platform in order to generate:
    1. Another example of a blended scoreA “blended” or “aggregated” risk score calculated from various data points — this highlights a driver’s need for management intervention
    2. A comparison of current versus historical data (i.e. Lagging Indicators”) such as past crashes (i.e. preventable vs. non-preventable, type, root causes, contributing factors, etc.)
    3. Tailored coaching and training modules to match a driver’s Behavioral Modification need (each module is less than ten minutes long, but covers specific risk-taking behaviors and their potential consequences)
    4. A safety history for each operator — noting corrective actions taken in response to concerns raised (closing the loop through quizzes, coaching notes, certificate of completion, etc.)
  3. Assist clients with their efforts at coaching/training/education/intervention
    1. Supervisor’s training program on “how to conduct effective (positive) coaching sessions”
    2. Online, interactive learning management system (tailored topics, each 5-7 minutes, asking for a personal commitment from each driver to modify their own habits).
    3. Monthly Ten-Minute Training Topics to benefit all drivers in a given fleet — keeping safety awareness at heightened levels throughout the year.

Do Results Count?

Many insurance carriers and private fleets have validated the impact of our programs through studies that show a 10-30+% reduction in claims (results vary but are tied to client participation — those who work the program more vigorously tend to get better results).

Supervisor testimonials also indicate that the SafetyFirst programs are easy to implement, maintain, and manage.  Our utilization, completion and reporting rates are among the highest in the Motorist Observation industry and Online Training community.

Comments from clients:

  • In first year, 25% reduction in claim costs, 24% reduction in claims/100 vehicles…It may seem basic but it’s what we know and how we hold our employees accountable (National Arborist)
  • As a national utility construction and maintenance contractor we have over 1,500 vehicles operating on the roads every day. The Safety First program provides us with the ability to cost effectively monitor and measure our fleet and driver performance in virtually real time. The Safety First program is an essential element in our approach to improving our fleet safety performance. The program has played a key role in our achieving a 54% reduction in incidents and accidents over the past three years. The Safety First programs reports and information assists us in recognizing our safe drivers and identifies those areas of our fleet safety program that need improvements. This allows us to focus our time and resources on the areas that will best improve our fleet safety and corporate image.
  • Those clients enrolled in SafetyFirst “…achieved a 9.2% better loss ratio than the total NP [Non Profit] book…the costs per claim would be $1055.00 representing a 73% reduction in cost per claim” (Insurance Carrier)
  • …not long into the program we started seeing measurable results. There is a definite sense of heightened safety awareness. The sticker on the back of the vehicle has the same effect on the operator as seeing the police car in the rear view mirror. (Arborist)
  • Working with SafetyFirst has been a breath of fresh air. The quality of service and value of the program are far superior to our previous driver safety vendor. All of the account transitions were completed seamlessly, resulting in positive feedback from policyholders.  (Insurance Carrier)
  • Since partnering with SafetyFirst, we have observed an increased interest and excitement in the program by our Field Staff. The tools and resources provided have proven to be valuable to both policyholders and Risk Control staff. (Insurance Carrier)
  • Our employee’s safety is paramount to us, and the return on investment is significant whereby the SafetyFirst program is an integral tool assisting us to reduce our losses related to motor vehicle accidents. (Electrical Services and Construction Firm)
  • The strength of the SafetyFirst Driver-Monitoring Program is that it gets people thinking and talking about their driving behavior PRIOR TO AN ACCIDENT. (Arborist)
  • I have to confess that I had some initial concerns about the program; the reduced accident numbers being projected seemed overly optimistic, and I was worried that my field management staff would fail to support the program and maintain it properly. Now that we have worked together for several months, I want to report that my concerns were overcome by your team’s effective communication with our field managers.  To summarize our results within our 400 unit fleet:  our accidents are down 15-20%; the field has bought into the program (measured by closeout of reports and coaching of drivers); we are rewarding drivers for proper performance. (Bulk Gases Distributor)

 Come learn how we can tailor a package that will reduce your claims, increase your insights, and help streamline the recordkeeping process.  We even blend your current vendor partners with our systems. (www.safetyfirst.com)NEw logo

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