The Federal Highway Safety Administration (FHWA) has selected the first week of August as “National Stop on Red Week” This week is devoted to increasing public awareness of the dangers of red-light running through both education and enforcement activities.
This is an important tie-in to the start of the school season as well — children will be walking to school, along rural roads to bus pick up locations and crossing streets at intersections. It is especially critical to reduce the frequency of red-light running to minimize collisions with pedestrians — especially school children.
To be as effective as possible, the FHWA encourages local communities to do their part in promoting this cause. They’ve suggested ten specific ways to boost awareness of the issue that range from holding press conferences to setting up targeted enforcement areas.
The suggestion for employers to issue paycheck reminders (i.e. targeted messages to employees and their families) begs the larger question of how employers routinely educate their drivers (and office bound commuters, sales drivers, etc.) to obey traffic laws, signs and signals.
In the past, SafetyFirst has published Ten-Minute Training Topics on the dangers of red light running, and one of our very first Videos / Online training modules ever produced dealt with this issue, too.
FHWA provides additional information at this web site – http://safety.fhwa.dot.gov/intersection/redlight/
The Insurance Institute for Highway Safety also has a page dedicated to red light running – http://www.iihs.org/iihs/topics/t/red-light-running/qanda#red-light-running
The Traffic Safety Coalition has produced a video to promote “National Stop on Red Week”:
Here are some more stunning videos of the aftermath of red light running: