Evolution of Driver “Training”

Another traffic picRoughly 90% of all vehicle crashes are the direct result of choices, attitudes, and habits of drivers while behind the wheel.  They may choose to drive impaired, or they may choose to speed, text while driving or make other fundamentally risky decisions.

Historically, society has tried to adjust for these choices in several ways:

  • Improving the design of vehicles to make them better protect occupants in the event of a crash, and to help drivers have more control of the vehicle in various circumstances so that they might avoid some crashes
  • Instituting standards for road design and signs to make it less complicated to drive
  • Improving post-crash medical response to help people survive crashes
  • Providing education to drivers to help them understand the possible consequences of their driving so that they might exercise greater caution in handling their vehicles

This post deals with the evolution of driver safety “training” or education efforts.  Early driver education programs included personal communications (word of mouth) between drivers and later became written documents and even short motion pictures.  The documents continue to this day as state government driver manuals for both new motorists (driving for first time) or for drivers who are applying to become commercial drivers (i.e. CDL manuals).

Movies, videos, CDs, DVDs, and online presentations represent the conversion of those SafetyZone-LMSwritten documents (content) into a captivating medium that can better illustrate common scenarios encountered on the highway.  Sometimes it is much easier to show someone a concept than to try and describe it in words.

Early education efforts focused on two underlying models:  Intellectual Awareness (discussing the details of an issue) and soliciting an Emotional Response to trigger a change in habits:

  • Intellectual Awarenessan assessment of issue, how it occurs, what contributes to it happening and suggestion of practical responses to either avoid that issue or cope with the consequences of the issue.
    • An example is describing how speeding robs a driver of time to react, reduces distance to brake and increases the energy involved in a crash; therefore, slow down to buy time to react, stop and reduce the consequences of the collision that may occur.
    • Pros/Cons – this is a great way to help establish a foundation of important knowledge and understanding of the risks of driving, but it depends on holding the attention of the audience and whether they understand all of the details being presented.  It can become dull for those people who are not passionate about safety issues – possibly causing them to miss the message.
  • Emotional Responsemany people, especially over the age of 21, become set in their habits and mindset unless an emotional event triggers self-reflection and ignites a willingness to change in response to a tragic or shocking circumstance.
    • An example would be the dramatic reenactment of a crash on screen.  This may trigger a strong emotional response from the graphic depiction of the actors being hurt or killed in the scenario.  A presentation of a brief learning lesson helps redirect the learner to want to change their habits in response.
    • Pros/Cons – not everyone responds the same way to emotional stimuli.  Not everyone will identify with the “victims” in the same way.  Some may reject the scenario as unlikely to happen to them for some reason.  Others may be frightened of the consequences but fail to grasp the message on how to avoid that scenario.


Within the past twenty years, new models have emerged to engage drivers.  These models seek to obtain a personal commitment from the audience, or to influence the audience into a new perspective on a common issue especially where there is a general misconception of the immediate threat presented by the target behavior or habit such as texting while driving (Social Norming).

  • Personal Commitment Solicitation is an effort to make the audience see “what’s in it for them” or how issue could affect them unless they commit to self-monitor (or adjust) their own behaviors to avoid issue consequences)
    • An example would be the presentation of a series of reminders about how crashes happen from attitude, choices and habits with a strong, emotional discussion of the potential consequences and a final, direct appeal to the audience asking that (based on the presentation) make a personal commitment to change habits (typically two or three specific commitments).
    • Pros/Cons – this sort of presentation isn’t designed to set a foundation of “how to drive”, but does highlight the consequences of poor choices and asks for a commitment.  There’s no way to assure that a commitment will be made, but this goes a step further than merely presenting an educational session and stopping the presentation.

Tailgating Preview – Commitment from SafetyFirst Systems on Vimeo.

  • Social Normingmany people, especially younger people (teens, young adults) hold inflated perceptions of reality (i.e. “crashes happen to other people – not me”, “texting while driving isn’t such a big deal since I do it all the time and have never crashed”, etc.) The approach of social norming is to counter misperceptions and help the audience adjust their perception of the true situation (people die from texting while driving, etc.).
    • An example would be to demonstrate how absurd it would be to translate our attitudes while driving into other social situations in order to elicit a response from the audience that their habits must change.
    • Pros/Cons – while entertaining, it may not convince some audience members that they ought to change habits.

…OR…

SUMMARY

Raising safety awareness, convincing drivers of the need to “want to” change and reminding them of the risks they take while behind the wheel are good efforts to reduce the risk of crashes.  Driver education is only one part of the program, but it can be an effective part when different methods are used for different audiences (young or old, seasoned or novice, etc.)

drowsy driving

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New Video Releases (July 1, 2014)

SafetyZone-LMS

SafetyFirst’s Learning Management System (LMS) assigns focused training modules to individual drivers based on their risk taking behaviors such as weaving in traffic, excessive speeding or running stop signs.  These behaviors can be reported using our Motorist Observation Reports (MORs) SafetyFirst TeleMatic Alerts (TMAs), or Motor Vehicle Records (MVRs) from enforcement violations.

Our LMS is designed with the flexibility to function as a stand alone product offering, or to work seamlessly with our other driver safety programs (i.e. Safety Hotline System, E-DriverFile, MVR services, etc.) so that when a driver’s individual risk score changes (due to a new violation, etc.) our system can automatically recommend/assign the right module.

Based on past experiences, we recognized that having “more titles” (that drivers don’t pay attention to) isn’t the goal when promoting a Learning Management System.  The best system is the one that gets used, and the one that drivers actually enjoy working with (i.e. current, captivating and concise content).

Looking to find that right balance between highly engaging content and covering the needed range of topics, we’re always working on new modules. We have several in post-production editing presently.  A preview trailer of these new topics is embedded, below.

Our approach to learning content is to keep it simple, make it personal, and ask the affected driver(s) for a commitment to drive differently tomorrow based on today’s message.

At 5 to 7 minutes in duration, our videos (and their respective 10-question quizzes) are highly engaging and deliver the key content without losing your driver’s attention.

Currently Available:

  1. Tailgating (English/Spanish)
  2. Improper Lane Change (English/Spanish)
  3. Honoring the Right of Way (English/Spanish)
  4. Driving Too Fast for Conditions (English/Spanish)
  5. Running Red Lights / Stop Signs (English/Spanish)
  6. Aggressive Driving
  7. Distracted Driving (Cell Phone/Text)
  8. Drug/Alcohol Use
  9. Drowsy Driving
  10. Faulty Equipment
  11. Driving Too Slowly for Conditions (Impeding Traffic)
  12. Exceeding the Speed Limit (supports GPS monitored fleets)

To be released July 1st, 2014:

  1. Rules of the Road
  2. Parking Lot Risks
  3. The “Other” Driver
  4. Hydroplaning
  5. Distracted Driving (all sources)
  6. Intersection Collisions

To learn more about our online program, please visit http://www.safetyfirst.com/interactive-training-modules.php

SafetyZone-Safety Goal

CSA Enforcement Up in 2014

cropped-truck-traffic.jpgThe Federal Motor Carrier Safety Administration (FMCSA) continues to step up the enforcement of its regulations by targeting the worst performers.   In 2014 the FMCSA has revoked the operating authority of more than 75 unsafe bus and truck companies, as reported by Heavy Duty Trucking (HDT) Magazine.

In a recent article by HDT (click HERE) they profile a recent shutdown of a carrier based in Texas.  From that article:

In the past 12 months, the company was involved in five preventable crashes and has a crash rate nearly 25% higher than what FMCSA considers unsatisfactory. In two of those crashes, FTW Transport drivers were cited with careless driving. The agency also found on 10 separate occasions in the last 12 months, FTW drivers have been cited with violations demonstrating that they were failing to obey fundamental driving safety laws, including speeding and failing to obey traffic signals and texting while driving, the agency said. 

Atri 2011 coverA very clear emphasis is being placed on safety results as documented by driver violations and crashes.  The two activities are strongly linked — drivers with violations are much more likely to become involved in subsequent collisions — a link validated by two studies completed by the American Transportation Research Institute (and summarized on this blog site – HERE and HERE).

Considering that FMCSA is strengthening its resolve to audit and enforce with it’s new targeting system, I would think that enacting a strong “Unsafe Driving Remediation Plan” would be critical for most motor carriers and those companies who are subject to regulations but do not consider themselves in the transport industry (i.e. telecom, power distribution, contracting, etc.)

E-DriverFile(Click HERE to see our article on Safety Remediation Planning).

Further, the clear link between violations and crash rates should encourage carriers to fine tune their MVR review programs — tightening standards for MVRs can directly reduce crash rates by curbing unsafe driving and disallowing the ongoing accrual of violations by drivers. (Click HERE for our article on Digging Deeper on MVR Review)

cropped-more-thanksgiving-traffic.jpgSafetyFirst has been a leader in providing a single portal system to warehouse, sort and report on violations, compliance, at-risk driving events (telematics) and remedial efforts to improve behavioral results.

Our system can automate your annual performance reviews; pull and score MVRs (to your standards) and even assign multiple, tailored refresher training modules based on newly received violations or risk-taking alerts.

Another example of a blended scoreAll of the activity is documented to provide a paper trail that escalates to top management and highlights those drivers who are burning your scores within CSA’s SMS.

Even if your fleet isn’t regulated, but you need to mitigate your fleet safety losses and strengthen results, our system has been deployed with great success at non-regulated corporate fleets, too.  Compliance with corporate safety policies and tracking results gives you the ability to track your team’s efforts for full accountability.

SafetyZone-LMS

 

 

2014 Ten-Minute Training Topic Calendar

SafetyZone-Safety GoalDriver education takes many forms in many companies.  A variety of methods used frequently helps assure that drivers receive the message that’s being sent by the management team.

We recognize that there are many really wonderful driver “training” programs out on the market, but many approach the educational program by making the driver sit in a class or in front of a computer for more than an hour at a time.  This cuts into their productivity and may become “mind-numbing” after the first 12 to 15 minutes – especially if they’ve already been through this topic in the recent past.

We’ve built two different systems to deliver “reminder” or “refresher” programs to supplement our driver coaching program.  Both approaches are designed to remind drivers of what they should already know and be practicing on a regular basis.  Both feature module duration at the 5 to 10 minute time span to respect your driver’s professionalism and to get them to actually listen!

What’s the difference between systems?

  1. SafetyZone-Safety GoalOur Ten-Minute Training Topic series is delivered monthly by email to each location manager.  This package can be used or delivered to drivers in many different ways — a classroom talk, a tailgate discussion, a payroll stuffer or anything that works for your company culture.  The manager’s supplement provides a little extra information to help the supervisor address these issues from a policy standpoint and the driver handouts provide practical tips that address safer driving.
  2. SafetyZone-LMSOur Learning Management System (LMS) is set up to offer “stand-alone” course assignment or to “integrate” automatically with either our Hotline (get a Motorist Observation Report, then assign training modules matched to the reported behavior) OR our E-DriverFile platform (get a new MVR showing fresh activity, then get modules automatically assigned based on violation codes) OR our telematics platform (get a series of alerts, then get modules specifically published for dealing with GPS alerts)

SafetyFirstEach year we publish a new calendar for our popular Ten-Minute Training Topic series.  These driver training packages are included in our very popular “driver safety hotline” program that some firms continue to call a “how’s my driving” program.

This article is focused mainly on our Ten-Minute Training Topic series that is included with our hotline program.

The monthly training package for drivers includes:

  1. A driver handout with statistics about the issue, a description of why they should care and tips to consider about their driving habits.
  2. A manager’s supplement report that includes current news stories about that month’s topic, links to web sites with additional resources and a discussion of how the month’s topic relates to company policies and procedures.
  3. A pair of power point presentations — one for easy copying/printing and one with full graphics and images to help drivers relate to the message at hand.

The very first Ten-Minute Training Topic was published way back in May of 2003 — long before any other vendors had ever considered breaking driver safety down into simple, focused modules.  We’ve been publishing a new or re-written topic each month since then — building an archive of over 120+ topics at our customer website.

During 2014, we will be publishing several interesting topics based on client requests and feedback:

  • January – “Surviving Winter Weather“
  • February – “Check Your Vehicle“
  • March – “Driving Safely Near Motorcycles“
  • April – “Backing“ (April is National Distracted Driving Awareness Month so you may supplement with additional “distracted driving” modules from our library)
  • May – “Red Lights“
  • June – “Intersection Collisions“
  • July – “ROW On-Ramp Collisions“
  • August – “School Zones“
  • September – “Tailgating – Following Too Closely“
  • October – “Tires“
  • November – “Roadside Hazards and Debris“ (November is Drowsy Driving Awareness Month so you may want to supplement from our library)
  • December – “Poor Visibility“

In the past, we’ve published topics on many other pertinent and timely issues related to driver safety.  Current clients may substitute older issues for current issues by going to our site and downloading the older topics as they see fit.

TeleMaticsIn addition to providing these topics as a benefit of participating in the “driver safety hotline” program, some clients subscribe to the training topics as a stand alone program — separate from the hotline program.

We base most of the topics on suggestions we receive from current clients and their insurance carrier support teams.  If you have a topic of interest, please let us know and we will see what we can do for you.

If you have an interest in receiving a courtesy copy of one of our monthly programs, let me know!  Additionally, if you’d like to see a preview of our supervisory training programs, or our interactive training programs, we can arrange a web cast.

E-DriverFile